My self branding for 2017 consists of a logo, typeface and colour scheme. My logo is conceptual and uses a personal aspect (my middle name) to form the identity. The typeface used is Gotham Bold, a well rounded typeface that can be used for either body or copy. It is easy to read and resembles the bold, vector work that I often produce. The colour I have used throughout my branding is a pale pink, resembling the combination of home and university (red rose of Lancashire and white rose of Yorkshire) to make me who I am today.
When creating my self branding, I identified five aspects of my design process that resemble me the most. These include: Fun, Concept Driven, Colourful, Vector and Efficient. All of these factors have been considered and included within my branding and convey each one throughout the design.
Overall, I feel my self branding this year is very suited to my style and I am very happy with the final outcome. The logo is versatile due to its vector design and can be used in any colour scheme. I feel this is the most successful version of my own self branding I have created and really resembles me as a designer and as a person too.
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