DBA was a brief where we had to work in groups of 4-5 and produce a new concept and design for a nootropics brand. Myself, Lo, Jack and Rhys worked together on this brief and produced a brand named Mr. Potter’s Marvellous Blends, focussing on the 30-50 year old demographic. We placed our nootropics in tea which can easily be slipped into the everyday routine.
DBA was a great experience and helped me understand the real client brief and pitch process. Working as a group was quite challenging at times, but overall we produced a design that fit the brief and we were happy with. We produced our final outcomes using a lot of different processes.
The feedback from the judges was fair and positive although our design didn’t win in the end. We delivered our pitch with confidence and included all of the relevant information, though the DBA judges would have preferred a more dynamic and interesting presentation going more in depth about the brand itself.
Overall, I enjoyed DBA and liked the work we produced as a team. It was challenging working as a large group with varying design styles and ideas, but we all contributed to the project and worked well as a team.
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