design strategy / presentation

- Introduction

- Presentation starts with a round-up of Level 6 and projects I have enjoyed this year. 

- Pear magazine was one of the most substantial briefs of the year, developed from the OUGD601 practical element. I have produced and two issues of Pear and printed them professionally, created a website and ordered personalised plushies of each character. 

- Confetti was one of my favourite briefs of the year. Creating a brand, packaging and overall identity from scratch was a lengthy process but very rewarding. Styling and curating the photoshoot was a very enjoyable experience and something new that I had never tried on a project before. 

- My previous identity was colourful and enjoyable, but not truly reflective of who I am as a designer. 

- I have identified these five aspects are part of my overall design process and part of my style of work. From this, I felt that the new branding should encompass all of these points.

- My new branding comes from my middle name - Rose. The pink colour comes from a few different reasons. It's a personal favourite colour of mine and very on-trend at the moment, but a rose is also the symbol of Lancashire (my home) and Yorkshire (my university) which when combined form the pink (and who I am today). 

- My website is currently in the early stages of development, but I have taken steps to form a dedicated online space that shows my work by purchasing a domain (charlotterosewalker.com) and using squarespace which allows a lot of customisation on the design. 

- I also have plans for a promo pack including a CV, business cards and book featuring samples of my work (currently unfinished at the time of presenting). 

- My first placement was at Oslo agency in November 2016. I took part in a lot of live briefs and learned a lot about how a real studio functions. 

- My second placement took place at Everyday Something in Bradford. Their office was a lot less 'aesthetically pleasing', but I created quite a lot of work here that I was happy with.

- In the coming weeks I have organised a collaboration project with Buttercrumble, a Leeds based design studio that has an interest in multidisciplinary practices.

- I would see myself working at a studio like RobotFood, creating branding and packaging designs. 

- One day I would like to go freelance as when I was on placement I felt that it was my skills on photoshop/illustrator that were needed rather than my own creativity. I feel that managing my own projects the way I want to will give me more satisfaction and allow me to create work that I want to create.