DBA / New Concept

After the feedback we received we decided to go for a new approach.

We stuck with tea as our product because from the feedback it was clear that the DBA judges liked the fact it was a universal and social activity. We decided to change our target audience to a more professional, high end range. We're aiming to create something that would be sold in stores such as John Lewis, Waitrose and M&S.

Aiming at the 35-50 year old demographic we created Mr Potter's Marvellous Blends, an all-natural nootropic infused tea which helps middle class working people keep their motivation up throughout the day. The branding will look quite traditional to appeal to the older audience but also have a modern twist to supplement the nootropics. Mr Potter's tea will come in 3 flavours to begin - Breakfast, Green and Camomile. Each tea will have a complimentary nootropic that will boost the natural properties that already reside in drinking tea.

Mr Potter's character is also integral to the brand. His story will feature on the packaging  to encourage the audience that what they are drinking is safe and helpful. Mr Potter is an accomplished botanist that understands the properties of plants.

"Formally a budding botanist, Mr Potter took his love of plants and began experimenting with their natural properties as rejuvenative experiences for his friends and family, now with years of fine tuning he offers his services to you in the form of his favourite beverage, tea. These tea’s are expertly blended with organic nootropics to boost your daily experiences, inviting added energy, focus and other wonderful properties into the day."