DBA / Feedback

During the feedback, I was on placement in Bradford but other members of my team pitched our idea so far to the DBA members.

Our concept is to put the nootropics in loose leaf tea, using different flavours for different types of nootropics. For example, a camomile tea will include natural nootropics that help you sleep. We thought of having an underlying concept of Greek Gods accompanying each flavour, and the name of the brand would be Teaós, a play on the Greek word for God - Theós. We each came up with some logo ideas to be shown for feedback.

My logo ideas

The DBA members liked the idea of using the nootropics in tea as it's a very universal and social activity, although they felt that the idea of using greek gods was quite gimmicky and wouldn't hold up with our target audience of 35-50 year olds in the middle class. Moving forward from this feedback we need to come up with a new name and approach to the product. We envision the tea to be a high-end product, sold in department stores such as John Lewis and Harvey Nichols. We want to target a specific age range where functionality can start decreasing and insecurities about age begin to set in. The aim of our product is to ensure the buyer that using it will aid their daily life.

Moving forward from the feedback we need to re-think the name and approach of our branding and come up with a strong concept that will connect with our target audience.