DBA / Initial Ideas

Our initial idea for this brief is to include the nootropic into something that already exists into peoples lives, so it doesn't seem like much effort to incorporate it. We discussed products such as coffee, tea and chewing gum.

The target audience we would like to appeal to is 35-50 year old working professionals. This target age range could highly benefit from nootropics as they will have busy lives and are most likely starting to feel the first effects of ageing.

We firstly looked into coffee but research into this field resulted in quite a few brands that have already produced slick, professional resolutions to nootropics within coffee. Examples include the Hackers Brew and Kimera Koffee:

After discovering these brands, we thought it was more appropriate to create something that hasn't been done before. We looked into tea and found there wasn't much on the market at this time. 

Our idea for the brand would be to have a high-end loose leaf tea infused with nootropics to appeal tot eh 35-50 year old market. Tea is a professional drink that is highly associated with British culture. We wanted our audience to feel empowered while using our product, and we thought of using Greek Gods as the main part of our identity. Each kind of nootropic will be associated with a different God, and the name of the brand is Teaos - taken from the Greek word Theos (which means God). We all worked on logos in time to get feedback from the DBA judges on Wednesday.