Unfortunately our team wasn't chosen as the winners, though we got some good feedback from the judges after our presentation.
They loved the idea of Mr Potter and how the brand had a British feeling but wasn't too cheesy. They were impressed with the outcome and the quality of the finished tins, and also made positive comments surrounding the illustrations and general look of the branding. They said that they could see the product in high-end stores and that it would suit the audience well.
The criticisms were mainly of our delivery. They said they would have liked to know more about Mr Potter and his story. They wanted a more dynamic presentation and to have more of the Mr Potter universe explored.
Overall I feel we worked well as a team and have created a good, well-rounded response to the brief. It's a shame we were unsuccessful but the feedback was all valid and can be taken forward into further projects.
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