The packaging is bright and vibrant and relates to the story of Mr Potter as the jungle setting has been included. It has a natural feel with the hand written logo and colourful illustrations. We have a colour scheme for each flavour to represent the time of day the tea should be consumed. This also separates the flavours and nootropics to avoid confusion.
We have a clear tin to ensure trust in the customer as they can see the product inside. With the addition of nootropics, trust is essential in our audience as this new ingredient could potentially be off-putting. We have a carefully cut out sticker that includes the illustrations and necessary information on the back. The tins can also be used again by the consumer via up-cycling. This ties in with the natural values of the brand and the consumer, and with the logo sand blasted on the front of the tin the brand will live on through the packaging.
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